A person with short pink hair touching their head and smiling, wearing multiple gold necklaces and hoop earrings.
A with pink hair sitting on a yellow sofa, smiling, wearing a white mesh tank top, green tie-dye pants, and white sneakers. She has multiple gold necklaces and tattoos on her arms. Behind her are patterned pillows and a large plant in a pot. She is seated in a bright, cozy room.

schwarzkopf for refinery29

Shot by Tami Aftab

A woman with short pink hair smiling and looking to her left standing in front of a glass door with a garden outside.
Smiling woman with pink hair and tattoos, wearing a sleeveless mesh top and layered gold necklaces, standing against a rattan panel background.

H&M Pride

Shot by Rina Yang

Reeta was part of H&M’s Global Pride campaign on the theme of Chosen Family in 2022. The commercial was shot in Sweden by Euphoria cinematographer Rina Yang. There was a launch at London’s Somerset House where Reeta performed poetry on the theme.

Four women with colorful makeup and jewelry posing closely together against a bright, cloudy sky background.

Tangle teezer

Two smiling and laughing during a holiday celebration; one woman is applying makeup, and the other woman has short, blonde hair and is wearing a green jacket with ornate details; in the background, there are holiday decorations including a banner and a snowman figure.

body shop

Christmas Campaign

Two women enjoying a holiday celebration, one applying makeup or face paint to the other's face, with a decorated Christmas tree and gifts in the background.
A person with short, platinum blonde hair, smiling, wearing a dark green textured blazer with intricate embroidery on the collar, gold jewelry, and standing next to a plant in front of a light floral wallpaper background.

boots beauty

Billboard in London featuring diverse women smiling with text "London, we're all together beautiful" and the Boots logo.
People gathered at Eldon Square in a city center, with a large digital billboard displaying an ad featuring diverse women and the text 'Newcastle, we're all together beautiful'.
Collage of diverse women of various ages, hairstyles, and skin tones with the Boots logo in the center.