MUSIC

producer of electronic indian beats, album in production.

singer and spoken word artist. previously FRONT-WOMAN OF LO FREQ AND released alongside cinematic orchestra, sia, matthew herbert, rjd2, the bad plus, meshell ndegeocello.


"Armed with a unique voice and a minimal, gritty production style reminiscent of Portishead or Massive Attack at their best; Reeta Loi aka LOIAL is a London based music producer, singer and writer and her new track Beginnings is something special.

Her Electronic Indian Soul album is set for release in 2017 and is written, composed, performed and produced by her. Beginnings is mixed by Niraj Chag and the video Directed by Klaudija Cermak is a reflection on an Indian woman’s journey across generations and continents."          Adrian Brian Thompson  electronicnorth.co.uk


“Lo Freq confidently traverse planes of lush and layered sonic landscape. Lilting voices, intricate acoustic guitar and soft sweeping electronics merge to form a full and perfectly finished sound. A beautiful new emergence from East London."
- Millie Ross – CLASH


“Avoiding the howling feedback and over-amped guitars of the original, Lo Freq turn “Blow Out” into a gentle lilting acoustic track, before it blossoms into a gentle house number. Comparable to the best that Morcheeba and Zero 7 had to offer, Reeta Loi's emotive vocals wrap beautifully around Yorke’s “Everything I touch turns to stone”. 
Only as the tempo increases does the polished production and tasteful guitar of brothers Michael and Jamie Perera come to the fore. Blow Out is Lo Freq’s BBE debut from a band that were formerly known as Amberfilter. The only band to choose a track from Radiohead’s own debut, “Blow Out” reveals Lo Freq as a band to watch.”
- Andy Morris – GQ


"Cover songs are tricky.

If you stick to the original, you get criticized for trying to mooch off someone else’s popularity. If you make it really different, fans of the band you’re covering will accuse you of blasphemy.

But doing cover songs is completely natural when you think about it; after all, every band out there started because someone wanted to imitate their musical idols. Today’s pop divas were yesterday’s kids, singing along to Whitney Houston and Madonna. Today’s guitar heroes were yesterday’s awkward teens, secretly playing air-guitar to the solos of Slash, Hendrix, and Zeppelin.

Having said that, when a band puts out a cover song, it’s rare that they hit the magical balance between their own style and the elements that made the original song a memorable one to begin with. British ambient duo Lo Freq did exactly that with their 2006 cover of Radiohead’s “Blow Out”. In fact, at the risk of being hunted down and killed by rabid Radiohead fans, I might even say that they improved upon the original.

What makes this a beautiful song:

1. A new guitar part. Whereas the original uses a few simple chords, Lo Freq imagines whole new layers of acoustic awesomeness, making the song sound less urgent, and more textured.

2. A female vocalist. Thom Yorke has a wonderful, fragile voice, and he does great things with it. But Reeta Loi’s voice was tailor-made for this song. And she even manages to throw in some Yorkian mumbling for good measure.

3. A dreamy ending. While young, angsty Radiohead chose to go all “90’s rock guitar explosion” at the end of the track, Lo Freq fades it out on soft synth strings, horns, and vocal “aahs”. As much as I like Radiohead’s version, written in 1993, but I can’t help but think that if they had written it in 2011, it might have come out sounding more like this."
www.beautifulsongoftheweek.com